Start the New Year with a Refresh
Have you ever looked at someone’s social media profile, or perhaps your own, and wondered when the photo was taken? Before you know it, that photo is from ten years ago and doesn’t look anything like you do today. The same is true of your digital printing business branding, including your business cards, letterhead, signage, brochures, and other printed collateral. When 2023 began, we offered ideas for the year, but as the months went by, you may have noticed changes in the markets you serve and your business strategies. Help yourself and your customers stay relevant with new ideas. If it has been a couple of years since your clients last updated their business presentation, it is time to suggest an audit. It is time for a business brand refresh!
Top Reasons to Refresh Your Brand
Stay current and relevant with today’s consumer.
Consumer trends and preferences are constantly shifting. Sustainability and support of social causes foster loyalty across generations. Updating your brand allows everyone to align with today's consumer values through updated mission statements, slogans, and messaging that should be featured on updated business cards, brochures, signage, and other printed materials.
Connect with new audiences.
Communication styles are constantly changing. Does your client's business collateral highlight all the online and social channels where they have a business presence? Is there a QR code that directs customers to an online experience where they can learn more about how they can be supported by the client's products and services?
Enhance the perceived value of their company.
Use high-quality printed materials to improve the perception of their company. Make business cards a statement piece by using textured paper, such as silk or suede touch. Use spot or flood coatings in gloss or satin finishes to make postcards, brochures, and booklets stand out from the competition.
Generate buzz and excitement around the brand refresh.
Assist your clients in using the brand refresh to engage and excite their customers and prospects. Host an open house and invite customers to see the options you have for eye-catching metallic color invitations printed using the DPS Akuafoil process.
Let your customers see the difference.
Revamp your brand with new signage. Wall and window graphics attract customers and can be used to tell your company's story — its history, community involvement, and values. Customers who trust your company are more likely to do business with you. According to a survey of 1,000 consumers by Sprout Social, when customers feel connected to a brand, more than half (57%) will increase their spending with that brand, and 76% will buy from them over a competitor.
Start or strengthen a personalized relationship with your refresh.
Use handwritten personalized letters to help your customers introduce or reintroduce their companies to their most loyal customers. Today's consumers value authenticity and personal touches, which are often missing from our digital and social media-driven lives. DPS greeting cards and announcement cards are available in a variety of paper options, coatings, and special finishes, such as Akuafoil.